Hefty #PartyHard Moms
Turn Down For What?
A multi-part campaign that sought to channel the ratchet language of the internet through the mouthpieces of suburban moms, this has remained one of our most fun projects to date. The videos were intentionally filmed in simple, single takes in ordinary settings, creating humor by contrasting the setting and the dialogue.
The final spot was shot at Wrigley Field in Chicago, showcasing a grandma who is turning up with the local fans.
#PartyHardMoms
"Worth It"
#PartyHardMoms
"Can't Stop, Won't Stop"
#PartyHardMoms
"Turnt"
#PartyHardMoms
"Biffles"
#PartyHardMoms
"Saturbaes"
Hefty Party Hard Cups
"Cubs"
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Directors: Phil Pinto + Antonio Santos
Producers: John Condne, Kris Rey-Talley
Agency: Havas
Location: Chicago, IL
