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Nike + Sacai

We were commissioned by our esteemed partners at Moss Moss to produce a brand film for the innovative collaboration between Nike and Sacai. With the shoe itself embodying the fusion of a hiking boot and a rugged work boot, we sought to create a world that seamlessly married urban grit with outdoor adventure.

We worked with the crew members Colossal Media as our talent, transforming a building they were painting into our urban 'mountain’. Our concept was to capture the essence of an urban landscape through the lens of rugged mountaineering, blurring the lines between cityscape and wilderness, and infusing the film with a sense of raw energy and exploration.


Stills