Nike Alphafly Next
“The Future of Fast”
Lovingly referred to internally as the ‘Time Machine’ project, this was one of the more fun ones in recent memory.
Drawing on the aesthetics of retro-futurism and 1960’s era NASA, our pièce de résistance was the construction of a meticulously detailed, full-scale 'command center' set, crafted to transport viewers to an era of boundless possibility. The project proved to be a resounding success, catapulting Nike to new heights of engagement and performance that year.
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Director: Tucker Phillips
Photographer: Brian Kelley
Producers: Kris Rey-Talley, John Condne, Brian Miller
Agency: Moss Moss
Location: Chicago, IL
