Jobs Ohio
A better life awaits... in Ohio.
A grand, seven-part campaign that unfolded during the excitement of March Madness basketball season - Jobs Ohio offered a comedic twist on the mass exodus from large cities influenced by the pandemic.
At the heart of the narrative was a bold assertion: life in Ohio simply….is better. Our creative approach centered around a group of individuals navigating their transition from bustling metropolises like NYC, San Francisco, Chicago, Austin, and Los Angeles to the serene charms of Ohio.
The campaign's focal point was a series of therapy sessions where these urban refugees confronted, and ultimately embraced the quirks and joys of their new Midwestern home.
Take Care took on dual roles as both agency producer and production co.
Episode 1:
Welcome to Ohio
Episode 2:
Ben’s Last Staw
Episode 3:
Yuchi Has Ohio Denial
Episode 4:
A New Skill For Will
Episode 5:
Deidre & Lynette Get Some Space
Episode 6:
Casey Freakin Loves Ohio
Episode 7:
Ohio Goodbye
Stills
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Director: Amanda Speva
Photographer: Sasha Arutyunova
Producers: Sydney Thomson, Kris Rey-Talley
Agency: Madwell
Location: Cincinnati OH
