Jeep x Shaggy
“Electric Boogie”
This project marked a pivotal milestone in bringing the Take Care vision to life. Serving as both agency producer and production services for HighDive's internal production arm, 1986 Studios, we embarked on a collaborative journey to realize a shared creative dream.
This music video was produced as part of Jeep’s Super Bowl campaign, as their big game ad that year featured Shaggy’s cover of the iconic Marcia Griffiths song ‘Electric Boogie.’ Released the day after the Super Bowl, the music video seamlessly extended Jeep's campaign momentum into the following week, amplifying its reach and impact.
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Director: Jay Wills
Producers: Kris Rey-Talley, Brian Miller
Agency: HighDive
Location: Miami, FL
