“Golf For Play”

Context

• Adams Golf hired New York agency Bullish to do a top-to-bottom brand refresh, including a whole new library of content in both the photo and video spaces.

Challenge

• With limited resources and a need to create social media assets that could work over an entire quarter, the creative team and production needed to be clever in how the project was designed from the outset. 

• Additionally, Bullish has no full-time producer on staff, so finding a production partner who could help fill that gap was imperative.

Solution

• Take Care's EP, Kris Rey-Talley, came on board to Bullish in a 'dual EP' capacity, stepping in as both agency EP on behalf of Bullish and production EP for Take Care. 

• This 'two-in-one' approach created a lot of efficiencies and meant that Bullish could create a production plan as it was writing the creative. 

• The video assets, in particular, were planned for and shot in a multi-format (video, film, 360 cam) style, which meant that the hero:60 piece had a lot of visual interest, and all of the cutdowns felt unique. 

• Take Care ultimately served as production and post-production vendor. 

Video

Stills